- about us
- where to buy
- custom labels
The Okanagan Bounty Marketing Group was founded in 2002 (name changed to the Bounty Management Group Inc. in 2004) with a view toward applying mainstream retail packaging, imagery, promotion and marketing techniques and strategies to the blossoming B.C. wine industry. They envisaged evolving a powerful new industry sector not unlike the "négociants" so prominent in Europe. These are often world-known family brands who own few - if any - of the vineyards most dominant within their products, but who obtain their grapes from independent growers and, through the artistry of winemaking, year-to-year consistency, branding, promotion and marketing, often dominate the business.
Bounty received a prized commercial winery licence in 2004. Unlike the "estate" licence which predominantly restricts licensees to their own grape harvest, the commercial licence is far less restricted, permitting the import of wine or grapes for blending, bottling and sales. Bounty's first wines emerged on the market early in 2005 and several under the Bounty Cellars brand would soon win widespread admiration and prestigious awards. Bounty's 2007 Pinot Blanc won a Lieutenant-Governor's award in B.C., one of just 12 wines that year selected for distinction by a panel of expert judges.
In terms of third party production and private brands, Bounty has created more than 400 labels since 2005. Production for major university alumni associations or large restaurant chains have achieved an impressive sales volume, but the private label enterprise can be as little as a case or two for a one off event, or an elite signature wine for a renowned address.
Having a private label on display is a fantastic way to brand yourself and your image. The wine is in prominent locations in the restaurant -- a double whammy of visual appeal and fine wine.